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The Federal
Agricultural
Marketing Authority
(FAMA) is an agency
under the Ministry
of Agriculture and
Agro-based Industry.
Set up as a
statutory body in
1965, FAMA is
responsible in the
supervision,
coordination,
regulation and
improvement of the
marketing of
agricultural
products, which
include fruits and
vegetables, for
domestic, export and
import markets.
As the Governments
marketing arm for
agricultural
products, FAMA
organises marketing
activities, set
targets and product
standards, monitor
performance, develop
marketing strategies
and tools as well as
initiate innovative
programmes to
promote Malaysian
agricultural
products. |
